Employer Branding

IF YOU BELIEVE GREAT BRANDS DEEPLY CARE FOR AND UNDERSTAND THEIR PEOPLE, YOU’LL LOVE HOW WE WORK.

How can you create an employer brand strategy for your business that’s intentional, engages your people, and ultimately drives conversions?

You speak to us + we do it for you

Businesses who are looking to attract and retain top talent through owning a unique position in your market.
A holistic 360 brand strategy for your business.
An entirely bespoke strategy document covering employer brand positioning, business objectives, target employee profiles, values, personality, benefits and EVP (reasons to believe). candidate journey mapping and content ideas
Clarity on how to engage your people and turn them into brand ambassadors.

This is where we get to meet you and your business - we get to know you, learn more about what you do, why you do it, and what your vision for your business as a whole is.
We’ll conduct an internal brand audit, collect employee insights (surveys and focus groups), labour market insights and define your current brand reality.
This includes doing a deep dive into your current employee profiles, current employer brand proposition, current values and personality, current benefits and current differentiators.
Then we’ll set measurable goals for your employer brand.

The customer and employer brands’ core proposition should share a common focal point, values and personality.
While the customer brand and the employer brand compete in two different markets, they are closely related and should strengthen each other.
This is where we define the kind of employer brand that your brand would like to develop to improve your appeal to potential recruits, lead to higher levels of employee engagement, retention and brand advocacy.

This is the most exciting part of the journey - it’s where you actually put the employer brand strategy into play and experience the results of what we’ve done.
We’ll hand over the strategy guide to you, with all of the bells and whistles that go with it, and you’ll start putting things into action.
Plus, if you ever need our guidance, we’re right here to support you.
If you need help implementing your strategy guide, we are here to help different elements such as:
Career page optimization and copy writing
Internal launch campaigns
Photo shoots and video content
Recruitment marketing materials

Sure thing! Just like your reputation as an employer, we’re not set in stone. During our discovery call, we’ll talk about your situation, your needs, and how the process can be tailored to match your preferences perfectly.
The time frame from discovery to strategy delivery is 8-12 weeks (this may vary depending on scope and availability).
You can’t pretend to be one style of brand to your customers if you’re a different style of brand to you people. It’s the people who deliver your company interface; therefore the two have to be the same.
Once you receive your bespoke strategy guide, if you feel that your current offer is a lot stronger than employees perceive it to be, you may set a relatively short time frame (three months to a year) with an emphasis on sharpening your communication of the current benefits.
However, if there is a lot more work to be done on the underlying offer, it may be realistic to set a longer timeframe that is aligned with wider business goals.
Absolutely.